AL THAHER STORE FOR COSMETICS



OUR PROFILE:

AL THAHER STORE FOR COSMETICS is private company established in 1987 in jenin –West bank, under NO. 182/1 on The Chamber Of Commerce / Jenin /Palestine , our main work in daily use items with suitable prices to meet the needs of majority of population.

These goods are brought from several sources in suitable prices.

 We are using all methods of modern and practical in providing these Goods in the local community, by the time we became one of the well known company in Palestine.

At the same time we have all certifications required, including a license from the Palestinian Ministry of Health to establish AL THAHER STOR FOR COSMETICS

 

AL THAHER STORE FOR COSMETICS actually has a wide range of brand names for many agencies like:

  1. AKAT COSMETICS CO , ISTANBUL - TURKEY
  2. GABRINI COSMETICS, KADIOGLU COSMETICS CO, ISTANBUL-TURKEY.
  3. RAPSODI COSMETICS, KADIOGLU COSMETICS CO, ISTANBUL -TURKEY.
  4. LAYLAFIX CO, DIYARBAKIR - TURKEY.
  5. LIDER COSMETICS, LIDER COSMETICS AEROSOL CO, TUZLA- ISTANBUL - TURKY.

And we also import a lot of products from CHINA , THAILAND , HONG KONG at the same time ,we trade internally with a lot of companies .

 

OUR OBJECTIVES:

  1. Reaching to the items of high quality and competitiveness in the local market.
  2. Take advantage of the ability to reach many points of sale, to modernize and provide the best of them.
  3. Searching about of the shortage market from these products.
  4. Dealing with companies which are able to meet the licensing requirements to the Palestinian Ministry of Health.
  5. Benefits from local protection for putting plans for marketing.
  6. Support the company’s ability for competing and follow-up developments.

 

OUR MARKET

S W O T ANALYSIS AND MARKETING PLAN

  1. SWOT Analysis

    Strengths:
    1. We can reach any point on the country easily, because we have a lot of distribution cars.
    2. We have many of selling points and Agents.
    3. All media are available with suitable prices.
    4. We have qualified Employees.
    5. Suitable and safety where house.
    6. We have good reputation on the market

    Opportunities:
    1. There is an investor’s protection law.
    2. There is an importation license.
    3. There is a license from the Ministry of Health for cosmetics store.
    4. The law in Palestine protects the rights for the agents.

    Threats:
    1. There is a number of competitors in the market are dealing with products similar to ours.
    2. Economic situation of customers became look to the value of what he purchases.

  2. MARKETING PLAN

    V. Target Groups:
    We are targeting all strata of society, whether in terms of social, economic or demographic, for example:
    - young men and women who are interested in all developments, including cosmetics, like students of universities
    - doctors, engineers, and most of the employees.

    Marketing Strategy:
    1. Flooding the market with an appropriate mix of advertising by all available means, and use all of the promotional tools.
    2. Use the distinctive logo indicates the product intended for promotion and publication in all media advertising.
    3. Participating trade fairs, especially those that contain similar products.
    4. Access to best products at the best prices and provide it to the targeted consumers
    5. Distribution of goods as soon as sophisticated methods are available.
    6. Take advantage of our delegates deployed in all regions of the country, and the easiest way to deliver goods to consumers

    Competitive advantages from our competitors:
    1. AL THAHER STORE FOR COSMETICS is family run by the father and his sons; it has more than twenty employees with good efficient.
    2. IT owns many cars for the distribution and marketing of goods in all west bank cities.
    3. It extends over an area of (4000 square meters).
    4. It’s profits are using for development and expansion of work like as an exhibitions, cars and employees.
    5. Good reputation and high credibility in dealing with everyone, and clarity in the sale and purchase and commitment to deadlines.
    6. Annual development plans for expansion.
    7. We Use technological developments in all phases of work; equipment, computers and employees.
    8. Ability to reach to what is suitable for the market.

  3. Situation Analysis

    Market Analysis

    Size of the market:
    Palestinian market is a traditional and simple, and it is managed by a large number of traders, and it’s not controlled by companies or large distribution networks, this makes it easy for agents and distributors to reach the points of sales quickly and smoothly.
    The Palestinian market is sector of a great importers, and many small distributors and retail sellers.
    Our place in the market at the high level of the first class importers and distributors.

    Market trends and consumer preferences:
    1/ result for economic situation customer became look to the value of what he purchase.
    2/ Consumption is not of luxury, but for the basic needs.

    Competitor Analysis:
    Palestinian market depends on a number of major importers and who are dealing direct with retailers, Or through small distributors to distribute imported goods.

    Features of the market:
    1. open market for all products, remaining for better products in prices and quality.
    2. Palestinian market open advertising in TV and Radio about goods.
    3. Palestinian companies characterized by using of modern means available, and the latest technology in communication and reaching to consumers.
    4. If distributor strong, product will be strong.

برنامج المارد 1.0.0